About IRINA SCHROTTER
It all started 25 years ago, when a Romanian Medicine Graduate had a dream: to create clothes that were practical and feminine at the same time. Her name is Irina Schrotter and today she is living that dream becoming a well-known brand sold across 4 continents, in 17 countries. It is a modern story about believing in your dreams and strengths, in focusing on what women really need to wear-a practical formula that helps them to look powerful, yet feminine. For Irina, clothes shouldn’t be boring and they should help women define who they are and help them to achieve their goals.
She is constantly focusing on shapes and details, creating an everyday wardrobe that can be easily mixed and matched in a generous number of looks. In 2001 the brand went global, presenting its collections at Mercedes Benz Berlin Fashion Week, MQ Vienna Fashion Week and at important fashion fairs in Paris and Milano. It was an instant hit and her creations were acclaimed by prestigious magazines such as Vogue, Style.com, Glamour, Elle, In Style, Grazia and at Le Mag from Euro News Channel.
Today the story goes on with a new chapter and a new destination: China. Find the story behind IRINOOK brand
Browse IRINA SCHROTTER official website
Spring - Summer 2018
Irina Schrotter SS 2018 collection plays with the house codes in order to create a new image of the active women- the core of the Irina Schrotter brand.
The mix of masculin and feminine is accentuated by the use of extremely contrasting fabrics and colours. The shapes are fluid and the designer plays in a creative way with the layers, generating endless styling equations.
The collection is inspired as well by various traditional kimonos and the way floral patterns are beautifully combined with geometric elements. The influence of shape and proportion can be seen in wrapped dresses and sloped sleeves.